"We were looking for an agency that provides strategic consulting, as well as full campaign management, and Stratitude’s offering made it an easy decision," says Murray Chabant, MD of Signa Group.

The relationship started with the development of a brand strategy. Signa Group and its seven subsidiary companies have a positioning and purpose that aims to ensure that the combination of resources and efforts deliver against agreed objectives.

"Previously, our marketing was done ad hoc and opportunistically, but with a clear strategy and campaign plan, we are now all heading in the same direction, ensuring that every action we take delivers against a clear set of KPIs," adds Chabant.

Stratitude is responsible for the management and execution of the group’s web, social media, direct marketing, internal communication and stakeholder engagement campaigns.

"Signa Group has a great story to tell," says Sylvia Schutte, MD of Stratitude. "The business doesn’t exist simply to tick B-BBEE boxes. Their skills development, community upliftment, training and B-BBEE initiatives make a real difference to individuals, communities, companies and society as a whole."

"Appointing us to tell that story is an honour, and we are excited about how the campaign is going to roll out," adds Schutte.

For more information, visit www.stratitude.co.za. You can also follow Stratitude on Facebook or on Twitter.