For the past four years, James worked in London where he had leadership roles at digital agencies AKQA and Jack Morton Worldwide. Before that, he was a group account director at Digitas Liquorice.

With over 12 years’ experience, James has worked across three continents, delivering award-winning work for clients such as Jaguar Land Rover, Coca-Cola, HSBC, Dyson, Marks & Spencer, Huawei and Unilever.

"I’m excited to return to Digitas Liquorice, which continues to lead the pack of digital agencies in South Africa," says James.

Digitas Liquorice founder and CEO, Miles Murphy, adds, "It’s great to welcome Chris back to Digitas Liquorice. We have doubled in size since Chris was last with us, and we’re looking forward to benefitting from his significant experience, leadership skills and the delivery of strategic solutions for our clients and agency."

For more information, visit You can also follow Digitas Liquorice on Facebook or on Twitter.