"In an age of constant change, the secret recipe to fuel creativity and inspire innovation is to explore the potential hidden inside the digital universe through the case studies of mavericks and underdogs, who triumph with successful campaigns," says Carmen Murray, founder of Boo-Yah!
The Best of Global Digital Marketing aims to do in-depth analyses of award-winning digital marketing case studies with excellent business results across the globe.
It also aims to delve deep into the background of each case study and give a full insight into why these campaigns were successful. The case studies are assembled by experienced reporters, marketers, and researchers who collect the information and case studies.
Content marketing workshops are created by doing a diagnosis of the client's challenges, sector and vision.
Twenty case studies are extracted from the library of case studies from all over the world to find ideas, to borrow from the best of the world and to discover how other brands approached the same challenges.
Hando Sinisalu, founder of Best of Global Digital Marking, says, "We use group synergy. Everybody participates in creating ideas for you and everyone go home with at least one very good idea you can execute already the day after the workshop."
Boo-Yah! will be the local representative who will aim to deliver the workshops and in-house training in South Africa and sub-Saharan Africa.
Boo-Yah! says it will offer full day and half day content marketing workshops packed with case studies. It will also offer pitch doctor sessions specifically for the needs of a specific client, brief or project.
Murray says, "Boo-Yah! brings a different edge to education through future-fit training. This fun and witty brand aims to collaborate with the best marketing leaders across the globe, which supports the vision to get marketers future-fit and embrace the new marketing approach to best serve the connected individual."
Sinisalu adds, "Content marketing is becoming more and more important. Many brands actually have not understood the content marketing game yet. We’ll demonstrate what brands should do in the space of content marketing, what best practices are and what you will learn from these practices."
For more information, visit www.boo-yah.co.za. You can also follow Boo-yah! on Facebook or on Twitter.