The TVC aims to show how close the relationship is between Mrs Balls Chutney and South Africans, as Mrs Balls turns the moments and meals you like into those you love.

The brief put together for FCB Joburg’s team consisting of creative director Greg Cameron, art director Julie Thorogood and copywriter Este de Beer, by marketing director Edna Maphita, was to relaunch Mrs Balls to grow brand love within the urban black market.

"Mrs Balls is one of those condiments that has you swooning after your first taste," Maphita says. "[Mrs Balls Chutney is] extremely versatile; whether you add it as an ingredient or pour it over your favourite dish, you fall in love with it over and over again."

The TVC was directed by Mzi Khumalo of Darling films, with editing and post-production by Upstairs Ludus and Fuel Content. It also features the 1972 R&B track by Billy Paul, Me and Mrs Jones.

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