Ndhlovu joined the agency in October 2017 as client service director and client lead on Mazda, and lead the pitch team on OLX.

"I consider myself a brand storyteller, a though leader, a creative and corporate entrepreneur. Having been trained in media and entertainment business management, I have a varied cross disciplinary background. My new role at Black River FC will see these skills being brought to the fore on a daily basis," Ndhlovu says.

"My focus, in addition to motivating a team of talented, creative people, is going to be delivering work that not only sets our clients apart from their competitors, but also increasing their brand awareness in new target markets," Ndhlovu says.

Ndhlovu adds, "We seem to reward people for the years they’ve spent solving problems and not how quickly they can solve those problems."

"In retrospect we seem to be punishing fast learners. I want to build an agency that will reward and recognize people at their level of performance and not years of experience," he says.

Before joining Black River FC, Ndhlovu was the business unit director on Windhoek Beer looking after Namibia and South Africa.

Prior to that, he held positions in Ogilvy and Mather Johannesburg and served as chief executive officer at The Creative Chapel Advertising where, under his leadership, the agency grew from R6-million to R12-million in annual billings, with clients such as GloCell Mobile, City of Tshwane, Nike, Nestle, Peroni Draught beer and Aveng Group.

Ndhlovu has also worked on clients like Mazda South Africa, GSK, Siemens, Vodacom, BP South Africa, Unilever and KFC.

For more information, visit www.blackriverfc.co.za. You can also follow Black River FC on Facebook, Twitter or on Instagram.