The awards aim to recognise excellence across Media24’s businesses in digital media and services, newspapers, magazines, e-commerce, book publishing, print and distribution.
The Commercial Innovation Award is awarded to an individual or team who implemented a big idea that brings in new money.
Ads24 won this accolade based on its '#Ads24 Diski' campaign. According to the judges, it used the market presence of three brands and targeted the correct advertisers. the winner improved the three participating publications’ sales by 9% during the campaign and new revenue from it equated 17% of total revenue during the time.
Ané Honiball, GM of Ads24, says, "Innovation is an important part of our culture at Ads24. We continuously assess our decisions and strive to come up with fresh solutions to breathe excitement into the industry."
The Best Business to Work For is awarded to a Media24 business unit that has achieved the most success in building a place to work. Ads24 achieved a 100% participation rate in Media24’s annual staff survey and scored on issues such as transformation, company culture and values.
Honiball adds, "Receiving these awards proves what we already know. Building an engaged culture, where staff inspire each other and enjoy coming to work, reaps rewards for everyone – personally, professionally and as part of a team."
For more information, visit www.ads24.co.za. You can also follow Ads24 on Facebook or on Twitter.