The competition allows individuals the chance to win a Sony PlayStation 4 and FIFA 18 games. It also aims to educate media agencies about the mass market by engaging in content in a way that the mass market enjoys receiving it – online and via mobile devices.

Snippets of information about Ads24’s mass market titles, Soccer Laduma, Daily Sun, Kick Off and Die Son are presented during gameplay while players share their results on social media.

In 2017, 2 530 games were played with over 13 337 goals scored. This was done over 32:34:40 hours of actual game time.

The winner of #Ads24Diski, Rudie Brits, says, "I believe multimedia advertising adds flexibility, instant gratification and cost effective results to a client campaign."

Ads24 has included an improved functionality and features to the 2018 competition, including:
  • The opportunity to personalise games by building personalised avatars
  • Contenders can challenge registered players from their own agency or from a competing agency 
  • Pick a winner: Contenders can vote for their top player and win a prize if the player is victorious
  • The introduction of Bonus Boosters

How to play

Those who would like to play can visit, register, pick a team, build a player and take a shot at the goal. Contenders are encouraged to share their score on social media and tag @Ads24 and use the #Ads24Diski18 hashtag.

Ads24 provides reasons why Mass Market readers are top contenders
  • Match ready: 3.3 million mass market readers compare prices with advertising inserts
  • Day-to-day: 1.5 million Daily Sun readers do the household shopping
  • In play: 5.5 million (97%) mass market readers own mobile phones
For more information, visit You can also follow Ads24 on Facebook or on Twitter.