According to Ogilvy, Gallarelli was instrumental in driving the agency’s 'Next Chapter' journey during his five years as MD at Ogilvy Cape Town, implementing a more agile business model that removes duplication and addresses clients’ broader business needs.

New Ogilvy Group MD, Luca Gallarelli

Under Gallarelli’s management, Ogilvy Cape Town was named 'most integrated agency in Cape Town' for five years running, and recently won a Cannes Grand Prix for the Carling Black Label 'Soccer Song For Change' campaign. He has been a member of the Ogilvy Holding Board since 2016.

New Ogilvy Cape Town MD, Vicki Buys

Buys has been responsible for Ogilvy’s relationship with Volkswagen South Africa. The 2016 Volkswagen 'Uber Up! Campaign' she worked on won a Gold Loerie for Marketing Effectiveness – the first time the award was presented. Ogilvy’s Volkswagen account also recently won two Silver Lions and a Bronze in Cannes.

Buys has served as managing partner and deputy managing director at Ogilvy, and has been a board member since 2013. She also worked with Gallarelli to shape and implement the agency’s 'Next Chapter' philosophy.

New head of delivery Tassin Albertyn

Albertyn comes to Ogilvy from Old Mutual, where she was lead digital project/programme manager and responsible for managing project stakeholders, digital operations and project and programme planning, among other disciplines.

Besides project management expertise, Tassin has experience in agencies, in print and online media, having worked at Liquorice Africa, Highbury Safika, and M&C Saatchi Abel as well as at Ogilvy.

"These appointments strengthen Ogilvy’s ability to put clients' needs at the centre of what we do," says Ogilvy South Africa CEO Alistair Mokoena. "With our recent re-founding as a fully integrated global creative network, we now offer clients services like marketing, digital strategy, reputation management and business development with a single point of contact."

"This client-centric philosophy is geared to ensuring our client brands matter to their audiences, and that they retain remain culturally relevant at all times," he concludes.

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