The awards aim to acknowledge high quality brands that provide the most value for money, while empowering and uplifting its customers. Results were tallied through a nationwide comprehensive survey, where brand usage was compared to over 1 000 brands in more than 100 product categories.
Ackermans achieved Kasi Star Brand status as the winner within the survey’s Clothing Retail: Children’s Category.
According to Ask Afrika, the brands recognised do more than simply satisfy wants and needs, they become symbols and contribute to the way township consumers define their status and their personalities.
"We are honoured and proud to have received this award. For over 100 years, we have remained committed to adding value to the lives of our customers. It is fantastic to be acknowledged, and to know that we have added value to the very customers who are the heart our business," says Ephraim Mamabolo, marketing director at Ackermans.
For more information, visit www.ackermans.co.za. You can also follow Ackermans on Facebook or on Instagram.