Having won accounts including that of the World Wildlife Foundation for Nature (WWF) in South Africa before it officially launched, the digital media consultancy recently sold an equity stake to The Odd Number, with which it won the Nedbank digital account.
"At Hoorah, we’re all about producing real business results for our clients," says Hoorah CSO and co-founder Jay Thomson. "The work we did with Tenzing on the WWF store brought home how important e-commerce can be in producing those results."
"If you understand how to target consumers correctly, and we believe we do, you can ensure that they get to your site. Once they get there, however, the shopping experience has to be one that makes them want to buy. By bringing Tenzing into the Hoorah family, we can ensure that happens," adds Thomson.
According to Hoorah, the acquisition also provides the agency with increased exposure in a growing Durban market.
"We’re incredibly excited to have a permanent presence in Durban," says Thomson. "The city has a growing sense of energy and vibrancy, with companies there demanding the same kind of quality in their digital offerings as they’d get in Cape Town and Johannesburg."
Tenzing Agency founder Jason Liebenberg says the deal is a chance to expose his team to the knowledge and and experience embedded in Hoorah.
"The Hoorah team has a wealth of digital experience," adds Liebenberg. "They’ve seen it all within South African and international contexts. The mentorship they provide can only benefit us as we become part of the Hoorah family."
For more information, visit www.hoorahdigital.com. You can also follow Hoorah on Facebook, Twitter or on Instagram.