For 12 months, consumers will be exposed to large format, colourful imagery of Debonairs pizzas, with the special offer messaging of ‘Real Deal from R21.90 each’.
The creative is featured on billboards in Berea Station, Durban Station, Cape Town Station, Park Station, Orlando Station, Germiston Station and Pretoria Station.
Shamy Naidu, executive: Transit Ads™, says, "The Debonairs Pizza campaign is effective because it targets consumers as they leave for work, but also as they arrive home when it is close to dinner time. Most Debonairs Pizza outlets are less than 5km from the stations, and the mouth-watering creative keeps the product top of mind."
The national year-long campaign for Debonairs Pizza aims to raise the brand’s profile above its competitors, enhance brand loyalty and keep it top of mind when making a purchasing decision.
According to Transit Ads™, train stations experience a high footfall of commuters and offer high dwell times and brand visibility that translate to positive brand and messaging recall.
The rail environment is captive, there are high dwell times with an average of 21 minutes, and there is excellent frequency with 79% of train commuters travelling twice daily, says the team at Transit Ads™.
For more information, contact [email protected] or visit www.provantage.co.za.