In the Launch category, Ogilvy secured a Silver Award for the Audi '#untaggable' campaign, a Bronze for the Carling Black Label '#NoExcuse' campaign and a Bronze for the KFC 'Taking Back Lunch' campaign.
In the Change category, Ogilvy won Silver for the Cadbury 'P.S 2.0' campaign and Bronze for the Neurobion Marketing 'The Unmarketable' campaign. In total, Ogilvy won two Silver and three Bronze Awards.
"We’re extremely honoured to be recognised by the APEX judges, because the adjudication process is so stringent," says Neo Makhele, head of strategy for Ogilvy South Africa.
"Entrants have to prove their campaigns contribute to their clients’ bottom line. Our five awards are an acknowledgement of Ogilvy’s constant focus on putting client needs first," adds Makhele.
The APEX Awards recognises both strategic and creative effectiveness, and are presented by the ACA, the official representative body for the communications and advertising profession in South Africa.
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