"While it is a smaller version of the original Triple-Decker®, it still boasts triple the taste, triple the flavour and triple the fun.  It’s a super filling meal you can enjoy by yourself; ideal for people with a big appetite and a taste for big things," says Debonairs Pizza marketing executive Toni Joubert.

The Big Nyana was created by FCB Joburg art directors Vukani Mpanza and Jacque Moodley; copywriters Lucky Kakudi and Sandile Hamilton; creative directors Greg Cameron and Mfundo Mkhize of Ola Films; and Ian Difford of Hungry Films.

Post-production was by Tessa Ford Post Production, Orchestra Blue Post Production and Fuel Content. The 30-second commercial with a 20-second cut-down is flighting on SABC, eTV, DStv channels as well as MNET and Comedy Central.

"The word nyana means ‘small’ in Northern and Southern SeSotho, and with South Africa being the melting pot that it is, its lingo has been adopted by other cultures so that its use and comprehension is fully and universally understood," adds Cameron.

"So, the literal translation for the Big Nyana is ‘a big small thing’. And it works, because it’s a witty oxymoron that completely represents the Small Triple-Decker’s personality," Cameron says.

For more information, visit www.fcb.co.za. You can also follow FCB Joburg on Facebook or on Twitter.