In August 2017, Subaru Southern Africa announced its partnership with PYGA Euro Steel Mountain Bike team. The partnership included providing three Subaru vehicles for the team.
The brand has been involved in cycling and mountain biking for a number of years. The year 2018 aimed to take its commitment to adventure to greater elevations when it used the SUV range in the production of its latest television commercial.
The vehicles, crew and the PYGA Euro Steel team traversed to remote locations to capture the team in a variety of South African panoramas.
"Mountain biking is one of the few sports where the vehicle has to be as active as the participants," says Nteo Nkoli, marketing specialist for Subaru Southern Africa.
You can view the TVC here, and the making of there TVC here.
For more information, visit www.subaru.co.za. You can also follow Subaru Southern Africa on Facebook or on Twitter.