Gareth Marshall, senior brand manager of Shield South Africa, says, "At the beginning of this campaign, we had to take a hard look at the brand to dissect where we’ve been and where we want to be."
"We wanted to really have a singular focus and, through our unique South African insights, we saw soccer and specific skills development as the ideal vehicle to connect with the South African consumer," adds Marshall.
The 'Sbonis’iDiski' campaign aimed to allow anyone, irrespective of skill or stature, the ability to potentially train under a world-class programme developed and monitored by Chelsea Football Club and Shield in South Africa.
Players learned skills from the world’s best development coaches including football skills development, match strategy, diet and nutrition and media liaison training.
After a national training and selection processes, the top three players got to experience the home of Chelsea Football at their world-class training facility based in Cobham, United Kingdom.
"We are absolutely thrilled to be nominated for Newcomer and Campaign of the Year in our first year back in the sponsorship arena. But, more importantly, we wanted to make a real difference in someone’s life, and I’m very pleased we’ve done that, with more great things on the cards for year two of this campaign," concludes Marshall.
Shield's partner agencies involved in the 'Sbonis’iDiski' campaign comprise Joe Public Ignite, Chaos Theory, Gorilla and Edelman.
For more information, visit www.shield.co.za. You can also follow Shield South Africa on Facebook, Twitter or on Instagram.