Dudu Cindi, OOH strategist at Redstar, says, "The campaign was carefully strategised to maximise exposure for the brand through a selected geographical area, consumer frequency and effective, well-placed OOH media. The aim is to build the brand and build sales and, so far, the campaign is showing effect."
At each rank, Soweto Gold has branded the commuter facility and aims to benefit from exclusive exposure to the commuter audience.
According to Transit Ads™, the monthly footfall at each rank is high – Natal Spruit: 681 920 and Witbank: 454 613 – and offers excellent frequency in a captive environment.
Transit Ads™ has exclusive advertising rights to taxi ranks and commuter nodes in South Africa. As such, the campaign for Soweto Gold aims to ensure that the brand receives excellent exposure, impact, frequency and recall.
For Soweto Gold, the objective is for brand messaging to receive maximum exposure and an excellent opportunity for assimilation.
For more information, contact [email protected] or visit www.provantage.co.za.