Entries are open for the 2018 AMASA Awards

The annual AMASA Awards aims to celebrate excellence in media strategy, media planning and the creative and innovative use of the media mix.

A panel of judges will be looking for entries that demonstrate sound insights, creative thinking, innovative strategy, implementation and outstanding and measurable results.

Media practitioners nationwide are invited to submit entries showcasing their best campaigns implemented between 1 July 2017 and Saturday, 30 June. These will be judged in a number of different categories and will compete for the Roger Garlick Grand Prix, which is presented for the best work overall.

The newly introduced AMASA Agency of the Year Award will be presented to the agency that achieves the greatest number of points for both shortlisted work and awards achieved.

The top awards in the 2018 AMASA Awards programme are:

• AMASA Agency of the Year Award: This award recognises the most awarded agency in the awards programme and includes a motivation to a senior panel of experts.
• Roger Garlick Award: This award is presented for the best overall campaign of the year.

The other categories in the programme are:

• Best Integrated Campaign: FMCG
• Best Integrated Campaign: Transport
• Best Integrated Campaign: B2B
• Best Integrated Campaign: Financial
• Best Integrated Campaign: Public Services
• Best Integrated Campaign: Travel, Entertainment and Leisure
• Best Integrated Campaign: Retail (including e-commerce and QSR)
• Best Integrated Campaign: Media
• Best Integrated Campaign: Other Consumer Goods (including durables and telco)
• Best Branded Content Campaign
• Best Experiential/Event Campaign
• Best Online Campaign
• Best Social Media Strategy
• Best Use of Mobile
• Best Use of Technology/Data
• Best Sponsorship
• Best Contribution by a Media Owner
• Best Tactical Use of Media
• Best Trade Marketing
• Best Pro Bono Campaign
• Best Use of a Small Budget (under R150 000)
• Ignition Award for Students (students only)

Here's how to enter:

1. Visit the AMASA Awards page on the AMASA website.
2. Download the AMASA Awards 2018 entry form from the website and complete the entry.
3. Obtain a letter of consent from the clients whose campaign/s are being entered for consideration.
4. Gather all supporting documentation. If this includes a link to a video hosted online, ensure that the URL (web page address) is included on the entry form.
5. Email the entry form and supporting documentation, including a letter of consent and proof of payment, to [email protected].
6. Entry forms and supporting material will only be accepted in digital format, and only via the e-mail address provided.

For more information, contact [email protected] or visit www.amasa.org.za. You can also follow the AMASA Awards on Facebook or on Twitter.