Bonga Sibisi of Mall Ads™ says, "The Playworks pop-up store concept brings laser tag and Escape Room teambuilding fun and entertainment value to the mall retail offering – this is beneficial to both client and landlord. What’s more, it is attracting people who wouldn’t normally visit the mall."
Angela Boshoff of Playworks adds, "Our mission is to develop South Africa’s human capital through fun team play. When the opportunity arose to maximise our brand exposure and create a new revenue stream with the Mall Ads solution at Musgrave Centre, we grabbed it. The concept store is attracting a variety of ages – from school going children to adults."
Mall Ads™ aims to continue to create solutions for optimising non-GLA spaces that will create financial benefit for landlords as well as allow for alternative creative execution and extended consumer engagement for brands wanting to elevate and broaden their visibility within the mall environment.
Mall Ads™' alternative income solutions aim to unlock value for all stakeholders – including landlords, brands and consumers.
For more information, contact [email protected] or visit www.provantage.co.za. You can also follow Mall Ads™ on Twitter.