The cinema is newly renovated and has the technology to streamline customers’ experiences through online booking services and self-service terminals.
In order to deliver on brand KPIs and maximise the cut through nature of the cinema format, Cinemark introduced hologram advertising in an aim to influence customer behavior with a focus on keeping up with the latest advertising technology and making it a unique, business imperative.
The advertising technology has been presented at Ster-Kinekor theatres in Sandton City and Rosebank The Zone, which are both located in the Mall of Africa in Midrand, Johannesburg.
According to Cinemark, hologram advertising has garnered a strong interest from more creatively inclined clients and robust engagement from movie-goers in South Africa.
Cinemark says this is not the first time that the team has embraced new technologies to drive innovation in order to increase the return on investment for advertisers.
It has introduced three new advertising opportunities in the past year. This has enabled the Cinemark team to make effective business decisions about the direction of its projects.
According to the team, the benefits for consumers and advertisers is that it elevates product advertising and creates strong differentiation amidst the clutter in the retail technology space.
For more information, visit www.cinemark.co.za. Alternatively, connect with them on Facebook or on Twitter.