"We are really looking forward to this highly anticipated annual event," says SPARK Media’s joint CEO, Gill Randall.
"Virginia will discuss the essentials of media consumer behaviour, unpacking insight into how marketers can optimise their media scheduling budgets based on empirical evidence," Randall adds.
"As members of the Ehrenberg-Bass Institute for the last 16 years, we’ve had unbelievable access to a wealth of research on consumer and media behaviour," says Randall. "It’s through this valuable membership that we’re able to share contemporary global and local insights with our clients and partners."
The seminars will be held on Tuesday, 11 September in Durban, Thursday, 13 September in Cape Town and Tuesday, 18 September in Johannesburg. The event is invitation only.
For more information, visit www.sparkmedia.co.za. You can also follow SPARK Media on Facebook.