IMImobile delivers marketing communications across SMS, email, app push notifications, telemarketing and direct mail.
Using IMIcampaign – IMImobile’s campaign management solution – Capitec can create, manage and deploy interactive mobile-first client communications.
IMImobile will deliver communications to Capitec’s clients when opening new accounts, share digital bank statements and amend account details. Capitec will also employ IMIconnect, IMImobile’s communications platform, to speed up the delivery of new innovative banking services.
IMIconnect’s visual workflow builder aims to allow the design and launch of omnichannel customer journeys such as credit status checks, account and transaction notifications and surveys in a low-code environment, communicating between existing business systems and processes.
Francois Viviers, executive marketing and communications of Capitec Bank, says, "At Capitec, our mission is to help clients improve their financial lives. We guide and assist our clients to transact, and financially interact with the world as it evolves."
Viviers adds, "Delivering personalised communication, especially across mobile and digital communication channels, is hugely important to us and our clients. We are pleased to work with IMImobile, a partner with proven experience and track record in the financial services sector and look forward to delivering greater personalisation to our clients."
Jay Patel, chief executive of IMImobile, says, "We are pleased to have been selected by Capitec to deliver a centralised communications solution."
"Using IMIconnect and IMIcampaign, we are able to deliver mobile-first marketing innovation at scale to ensure Capitec clients receive the right communications, at the right time and with the right level of personalisation. We look forward to working in partnership to help optimise the client and customer service experience."
IMImobile was recently recognised in Gartner’s first Magic Quadrant for Mobile Marketing Platforms as a 'specialist vendor' that provides mobile-first capabilities in the enterprise marketing technology stack for midsize or larger enterprises seeking to deploy a mobile-centric marketing strategy.
For more information, visit www.capitecbank.co.za. You can also follow Capitec on Facebook, Twitter or on Instagram.