Mall Radio aims to provide the ideal vehicle to influence consumers with brand messaging and call to action when they are in a purchasing frame of mind and have a predisposition to making impulse purchases.
According to Mall Ads™, the channel is targeted and communicates directly with the desired audience as it offers location and genre-specific music interspersed with advertising broadcast in audience-specific languages.
John Faia, GM: Mall Ads™, says he is excited to be offering yet another targeted, effective media platform to clients – one that maximises reach as well as overall media spend resulting in superior ROI.
"Radio is a medium that really resonates with the consumer because it creates an emotional connection. It is especially focused in cluttered environments such as malls, where numerous brands are vying for attention," adds Faia.
"Radio slices neatly through this clutter and, with content that resonates with the shopper, it enhances OOH and traditional media spend and works effectively as a stand-alone to target a very particular audience," he says.
Mall Radio packages for clients
Various package options aim to provide the opportunity for brands to elevate their messaging with
Mall Radio.
The national package offers reach to the audience base simultaneously. Mall and region-specific packages are also available for pin-point geographic targeting.
"The importance of audio within a marketing strategy is paramount because the sound is an integral part of the OOH experience. The current trajectory of OOH technology and innovation is taking audio to a new level," Faia says.
"There is a trend towards multi-sensory marketing and
Mall Radio, together with the other offerings within the Mall Ads portfolio is blazing ahead on this trend trajectory," concludes Faia.
For more information, contact
[email protected] or visit
www.provantage.co.za. You can also follow Mall Ads™ on
Twitter.