According to Ster-Kinekor, Decimal Agency won the account by creating an overarching concept, strategy and digital approach to the way movies are being marketed.

Chief marketing officer at Ster-Kinekor Motheo Matsau says, "This decision was based on our business requirements, the way the Decimal team immersed themselves into our business their strategic approach and the innovative nature of their pitch."

Raffaele Mc Creadie, managing director at Decimal Agency, adds, "We’re ecstatic to be in the movie business with such a stalwart of the South African entertainment industry. This proves that we’re ready to take on the rigorous demands of a giant like Ster-Kinekor theatres, and we look forward to creating work that gets people back into the movies and off their couches."

Decimal Agency’s responsibilities will focus on elements that include digital communication, social media and content creation, to name a few.

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