According to Momentum, the campaign, conceptualised by creative agency House of Brave, is based on a fundamental shared human truth that in every person’s DNA, there is an innate drive and will to succeed and achieve milestones – everyone is born with Momentum.
"Every individual has this innate desire to achieve milestones. The role of our brand is to help our clients nurture, protect and grow their momentum. We’ve chosen a maverick creative style, which is true to the DNA of the brand," says Nontokozo Madonsela, group CMO at MMI Holdings.
"This concept is a powerful truth for us, as people; it’s what inspires us, motivates us and gets us back up when we are down," Madonsela adds.
Madonsela says, "As a brand, we recognise that people are on their own individual journeys. Each person’s idea of success, and their path to that success, is defined by their unique position and needs."
"As such, we provide flexible, customised and responsive solutions to each person by partnering with them and their financial advisers," Madonsela concludes.
For more information, visit www.momentum.co.za. You can also follow Momentum on Facebook or on Twitter.