The campaign is currently rolling out in nine different shopping malls across South Africa.

It aims to enhance shopper experience and maximise reach through the deployment of high-end advertising solutions, including glass lift branding, lift banners, lift doors, interior billboards, escalators and hanging banners.

Zhang Guangda, Huawei’s device CEG, says, "We are pleased to collaborate with Primedia Outdoor. This purely reflects our confidence in the company’s expertise to offer innovative solutions and drive successful OOH campaigns."

"With this commitment, shoppers are put at the heart of our business. Our product aims to resonate with them by all means and significantly create an experience," adds Guangda.

With a total of 69 advertising panels collectively, the campaign has been scheduled to run in Brooklyn, Fourways, Greenstone, Menlyn, Sandton City, The Glen (Gauteng), Pavilion (KwaZulu-Natal), V&A Waterfront and Canal Walk shopping malls.

Peter Lindstrom, sales and marketing executive of Primedia Outdoor, adds, "We are delighted to have been chosen as the trusted outdoor media advertiser for this brilliant campaign."

"It speaks to the confidence that Huawei has in Primedia Outdoor to deliver efficient services and high-quality solutions. This partnership will greatly provide added value to our mall portfolio and enhance the attractiveness of our OOH network," concludes Linkstrom.

For more information, visit You can also follow Primedia Outdoor on Facebook or on Twitter.