The screenings of the 'world’s best commercials' from the 65th Cannes Lions Festival of Creativity is the final offering from Cinemark and aims to share the innovation of the festival held in France with South Africa’s creative industry.
According to Cannes Lions, its ethos is that creativity is the driving force for business, for change and for good. It aims to promote the value of creativity as a key influencer on business results.
Cannes Lions also aims to celebrate the best of the best from creative and media agencies globally.
Cannes Lions says thousands of people from nearly 100 countries working in creative communications, entertainment, design and tech went to the festival in 2018 to find out where the industry is heading and to celebrate the power of creativity.
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