The theme for this year is 'Inspiring excellence through sports and the creative industry'. It aims to align itself with the agenda of advancing South Africa’s reputation and image.

Some of the sub-themes of the forum include: 'How do we best contribute to the SA’s reputation in the areas of arts?' and 'How do we build South Africa’s narrative through sport'?

"We are delighted to bring the third instalment of the Nation Brand Forum. It is important to use an inclusive approach and have South Africans make a contribution to new and different ways that will strengthen the country’s image, such as our creative arts and sports industries," says Brand South Africa’s acting chief executive officer, Thembi Kunene-Msimang.

"Creative industry and sports are seen as South Africa’s competitive advantages, and as such, we have to nurture this strength," Kunene-Msimang adds.

Brand South Africa says it has also found opportunities to collaborate with film festivals. It says the South African film industry has had a positive impact on the economy and its talents and, therefore, these two concepts positively contribute towards shaping a positive Nation Brand image.

"One thing to look forward to at this year’s Nation Brand Forum will be the immensely diverse panel members and moderators," says Brand South Africa’s general manager: marketing, Sithembile Ntombela. 

"We are bringing forward leaders in sports and the creative industry, industry experts, rising stars and affording intergenerational conversations in our breakaway sessions to construct a cohesive Nation Brand image," adds Ntombela.

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