DNA Brand Architects won the Volvo Cars South Africa account after a multi-agency pitch where members of South Africa’s advertising industry were competing to secure the business.
Volvo Cars South Africa says choosing to work with DNA Brand Architects was a clear-cut decision and it is proud to welcome the team on board.
"The process towards awarding this business was very thorough and meticulous. But what we were looking for was a creative agency that would be able to do things differently, and take our brand to the next level," says head of marketing and communications Charmagne Mavudzi at Volvo Cars South Africa.
"DNA Brand Architects stood out for us during the process, and it is with pleasure for us to be awarding our account to fellow creators and innovators in the space," Mavudzi adds.
DNA Brand Architects says it was through its innovative approach and track record that it managed to convert the team at Volvo Cars South Africa to cement the relationship with the agency.
"For us, it is always about creating amazing work for our clients and making 'wow' stuff happen for brands. This is exactly what we intend to do together with the team at Volvo Cars South Africa," says Sylvester Chauke, chief architect at DNA Brand Architects.
"Volvo is an amazing brand. We cannot wait to curate work that will put the brand on the map – right where it belongs," adds Chauke.
DNA Brand Architects’ scope of work will include public relations and reputation management across the entire portfolio.
"We very excited to be introducing Volvo's top-notch vehicle models to the South African market and letting the public know about the innovation behind the brand," says Chauke.
"Not only are we thrilled, but we are ready for this new journey ahead," Chauke concludes.
For more information, visit www.dnabrand.co.za. You can also follow DNA Brand Architects on Facebook, Twitter or on Instagram.