Featuring a line-up of 20 speakers, the one-day conference aims to strip marketing of the jargon and get down to the bare bones of what really matters: delivering better results and improving ROI.
"We are delighted to have Nedbank on board and can’t wait to show delegates the true essence of marketing, stripped of the spin. It’s time to take the profession to a new dimension, where we don’t need to rely on buzzwords to prove our effectiveness because the bottom line speaks for itself," says Dale Hefer, CEO of the IMC.
Khensani Nobanda, group executive: marketing and corporate affairs, Nedbank, says, "The IMC journey is one that is familiar to us. It aligns with our passion to innovate as a way of ensuring that the marketing function maintains and grows its relevance as a key competitive component, and strategic enabler of any business."
Some of the speakers attending the event include professor Elaine Rumboll, Dave Duarte, GG Alcock, Khaya Dlanga and professor David Uribe.
Professor Elaine Rumboll
Rumboll is the owner and founder of The Creative Leadership Consultancy, an experiential learning company that aims to help organisations be more playful, agile, curious and energised.
Duarte, CEO at Treeshake, is a speaker on digital leadership and inclusive innovation. Duarte runs the Ogilvy Digital Marketing Academy, which aims to help the 'ad agency of the decade' remain at the forefront of marketing innovation.
Alcock, CEO and founder of Minanawe Marketing, has been a shebeen owner, political activist and community worker. Fluent in Zulu and most of South Africa’s vernaculars, Alcock's company is a leading activations business in South Africa.
Dlanga is a marketing personality, having been listed in Jeremy Maggs’s 'The Annual – Advertising, Media & Marketing' as one of the 100 most influential people in advertising, media and marketing. He is a winner of the Financial Mail’s Adfocus New Broom Award 2009, which is awarded to a marketer making an impact in the industry.
Professor David Uribe
Uribe works as a regional data director at TBWA for the markets of Africa, Middle East, and some European markets. He is also the head of digital at TBWA\Hunt\Lascaris in South Africa.
Additionally, Uribe is the co-founder of www.smartBeemo.com, one of the largest online education platforms for Spanish speaking audiences.
For more information, visit www.imcconference.com. You can also follow the IMC Conference on Facebook, Twitter or on Instagram.