According to Artifact, its new level 4 BBBEE status under the Marketing Advertising and Communications Charter enabled it to tender for the SACAA business, which is itself in a transformational stage as it celebrates its 20th birthday.

Artifact managing director Andy Taoushiani says, "The CAA recognises the need for a communication campaign aimed at all South African consumers to change the current perception of a career in aviation as inaccessible to most."

Artifact South Africa will focus on brand building and awareness, with a strong focus on storytelling and content creation, for the SACAA.

"With the first ever SACAA Industry Awards planned for November, as well the recent first hugely successful Global Gender Aviation summit, we are thrilled to be on board and will bring awareness of the great work done by the SACAA to all South Africans."

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