As part of the package, clients will receive 32 TV spots for a 30-second commercial per day during the months of October, November and January – with 64 spots in December.

The package is designed to deliver optimal exposure among a large audience in a captivating environment.

Moreover, the Upinion Mobile Research 2017 study depicts that 79% of commuters are the main shoppers in their household, making the final buying decision.

Primedia Outdoor’s Rank TV network is placed across 15 taxi ranks nationally, in close proximity to shopping hubs, and aims to serve as a key touchpoint in maintaining top-of-mind awareness along commuters’ path to purchase journey.

Peter Lindstrom, sales executive of Primedia Outdoor, says, "The temporariness of this discount will give our clients the ideal opportunity to maximise their reach, considering that the Rank TV network has a strong media presence in 15 different locations across South Africa."

He adds, "Rank TV, as a media platform, unlocks a host of opportunities to encourage price and product promotions cost-effectively and proves to be impactful in connecting brands with commuters."

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