Fiona McKinnon is now on board as general manager, having worked with Turner over the last few months on a consultancy basis to help establish T1. McKinnon will focus on managing global operations and product development. In addition to her role with T1, McKinnon leads The Pangaea Alliance.
In her 18 years of experience in global media, McKinnon was an independent consultant advising publishers and ad tech businesses on programmatic strategy, technology innovation and new product launches.
To spearhead sales and brand partnerships, T1 has brought in Krane Jeffery to lead the division, alongside McKinnon, in his role as senior commercial director.
An international position based in London, Jeffery is building digital partnerships for brands to engage with a global audience of 200 million unique users in over 200 countries across Turner’s entertainment, kids and family, sport and esport portfolio.
Jeffery has worked in media and marketing for nearly 20 years, spanning digital and TV, video commercial strategy and content marketing. He was previously head of digital sales at RTL Group where he launched pan-regional digital solutions and programmatic video products.
Jeffery and McKinnon manage the T1 commercial and ad operations teams based in London and are now recruiting roles within EMEA, APAC and LATAM.
They both report to Rob Bradley, vice president, digital commercial strategy and digital advertising sales for T1 and CNN International Commercial.
T1 has additionally developed multiplatform worldwide sports packages across Turner’s digital properties, which include Esporte Interactivo, Bleacher Report, COPA90 and CNN Sport, enabling advertisers outside of the United States to connect with fans through one entry point for multiple territories.
Turner’s sports portfolio also spans international rights, including Champions League football, NBA and PGA Golf in the Americas and Europe.
In addition, T1 is driving the digital commercial expansion of Turner’s esports business ELEAGUE to cater for growing international demand among brands.
It aims to provide advertisers with a bespoke offering that fuses capabilities for sponsorship of live events with multiplatform media activation and audience targeting through Launchpad – Turner’s optimisation tool that delivers branded content to audiences on social media.
"T1 is delivering on its aim to provide clients with creative and sophisticated solutions to reach specific audiences at scale within brand safe environments," says Rani Raad, president: CNN International Commercial.
"We are excited to be building an intelligent, agile team, with Fiona and Krane at the helm, and a smart suite of products that can deliver fast and impactful campaigns across a huge global portfolio," adds Raad.
For more information, visit www.turner.com. You can also follow Turner International on Facebook, Twitter or on Instagram.