"We were briefed to evolve and modernise the Maxi's logo – including its corporate identity and store look and feel to be more friendly, informal, trendy and relevant in today’s market," says Artifact Advertising's strategy and business development director, Lindy Taoushiani.
Taoushiani says a competitor review allowed them to identify what was needed to set Maxi's apart as a family restaurant that serves breakfasts, burgers, grills and desserts.
Yolandi Hedder, Maxi's marketing manager, adds, "People who know Maxi’s, love Maxi’s for its varied menu, affordable prices and great promotions, as well as it’s consistently high standard of operations and product quality."
“With growing competition in this category, we need to appeal to new customers as well with a contemporary casual dining experience," Hedder says.
The first new-look store, Maxi’s Empangeni, is now open in KwaZulu-Natal and the second new-look store will open in Palapye Junction, Botswana.
For more information, visit www.artifact.co.za. You can also follow Artifact Advertising on Facebook.