The music video was conceptualised by Rasethaba in collaboration with DDB Creative Directors Nicola Wielopolski and Conan Green. The team was tasked by Honda to launch the new Honda Amaze to a market who, based on current statistics, don't think Honda is 'fresh' at all.
"We really showed people what goes into getting deals done behind the music," JR says. "I had a great experience, and writing the song was incredible. Well done to DDB, Lebo and the Arcade team for an amazing job."
"As consumers become more and more discerning, we, as storytellers and marketers, need to catch up with their demands, be more honest, clever and creative with how we tell stories," says Rasethaba.
Art director Masonwabe Ntloko adds, "I love how the video says everything the consumer needs to know, but in a fun way and in a language we all understand – music."
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