Independently managed as a separate business, supersonic is 100% owned by MTN and aims to simplify the FTTH sector through its product offering and customer service proposition. Under the leadership of Calvin Collett, supersonic aims to become the number one ISP in South Africa within five years.
Collett says, "The South African fibre industry is plagued by too much complexity, network instability and poor after-sales service. Our intention as a business is to change that."
According to supersonic, when it walked through the doors at Liquorish Ink, it knew that it needed a nimble and agile partner who would do whatever it takes, from the get-go.
The agency's mission is to create a brand that offers ‘fibre made easy’ and puts the consumer experience first, as well as bring agility and innovative thinking to the FTTH industry with the ability to respond to market requirements.
Liquorish Ink is set to create an entire brand from scratch. This includes brand architecture and development, campaign creation (digital, activations and outdoor initiatives) and all the logistics in between.
Leigh-Anne Acquisito, CEO and founder of Liquorish Ink, adds, "Not only are we proud of how this partnership has created a brand that will brighten the future of fibre in South Africa, but we’re also proud of how this journey gave us time and space to come together as an agency, show our mettle and pull off something that initially we thought be impossible within the time offered."
As an additional part of its approach to create and support supersonic, Liquorish Ink also decided to expand its operations. According to the agency, with a fuller and more dynamic staff complement, it is now better equipped to deliver unique and compelling brands, like supersonic, to the market.
For more information, visit www.liquorishink.co.za. You can also follow Liquorish Ink on Facebook or on Twitter.