MADE says a list of heavy hitters in its client list demonstrates how it has grown into a serious player in the South African marketing landscape, while the first projects uploaded to its new portfolio show no signs of leaving its renegade roots behind.

The independent Cape Town agency aims to demonstrate an unconventional take on the integrated advertising model – an outlook that has planted it among the youth and culture specialists in the South African industry.

This positioning has earned the agency relationships with Red Bull and ASICS and has seen it produce a vinyl record for Capitec Bank. It has also taken the lead on several accounts such as the likes of WWF and BMW Motorrad.

Si Maclennan, creative director at MADE, says, "We can't force-feed marketing anymore. Our approach is driven by offering people value in exchange for brand interaction, delivered as a beautifully polished product that always exceeds the standard of creative our clients have come to expect." 

Part of the agency’s model is defined by specialised teams focused on design, code, experiences, growth (performance media) and creative – a stable of capabilities that feed into an integrated offering when needed, while allows each team to fine-tune their respective products and reduce outsourcing.

With the launch of a new website in September, MADE have refined its look, and thus sharpened its positioning.

For more information, visit www.made.co.za. You can also follow MADE Agency on Facebook or on Instagram.