The innovation follows the launch of the world-first ChatBanking on WhatsApp service. According to Absa, it is an innovative way in which it is fast becoming a digitally-led bank that is centered around the ever-changing needs of customers.
The 'download your account' feature allows new customers to Absa to open a cheque account, order their card and start transacting on the Absa Banking App from anywhere and at any time.
"Overall, this new capability is not only expected to enhance the customer’s digital experience, but we expect to leverage this in our branches, bringing digital experiences to the branch environment and making it easier for our customers to join and bank with us regardless of where they may be," says Aupa Monyatsi, managing executive for virtual channels at Absa retail and business banking.
"With this innovation comes the need to ensure that the security of our customers is at the heart of our digital experience," Monyatsi adds.
"This is why the digital onboarding experience for this feature includes a high-quality facial matching check with the Department of Home Affairs to verify the customer’s identity, ensuring that we have the most up to date information of our clients. Security is supremely important to us,” says Monyatsi.
The new version of the Absa Banking App is now available in the Apple and Android App stores. According to Absa, anyone with a South African ID can become a customer by following these eight steps:
1. Download the Absa App
2. Choose the account you would like to open
3. Tell Absa who you are
4. Verify your cell phone number
5. Take a selfie, and Absa will do facial matching with the Department of Home Affairs to confirm you are who you say you are
6. Tell Absa where you live
7. Let Absa know what you do for a living and your income
8. Click 'Apply'.
For more information, visit www.absa.co.za. You can also follow Absa Group on Facebook or on Twitter.