It was recently announced that South Africa is in a recession but believe it or not, now is not the time to cut back.

Uncertain customers need the reassurance of known brands, and it is imperative that your brand is positioned as understanding and confident during these uncertain times. So how do you reassure customers without spending unnecessary money?

You invest in a smart digital marketing strategy, where every cent can be accounted for and every result can be measured.

Unlike traditional marketing executions, digital is not only trackable and deliverable, but you are also guaranteed to get a return on your investment if you market your company correctly.

It is not about wanting a pretty website or social media presence – it is about thinking about why you need it.

Brands need to think about the purpose of a website, email solution or social media presence before they actually start making decisions. Think like your customers, not like yourself.

Companies need to seek professional consultation before throwing their hard-earned money into a new website or marketing campaign.

Getting the blueprint for a company’s needs is a vital part of the process and companies need to ensure they have the correct guidance and know the direction they want to head in.

If you do not think about the goals before you start your digital journey, you are wasting your time and money. At Firewater, we believe in tangible and measurable results.

Your success is our success, and so, having a smart digital campaign where you can visibly see your company’s growth is as important to us as it is to you.

Starting something without having the correct checks and balances in place is setting yourself up for failure. Having a successful digital strategy and the correct team behind you will guarantee your results.

With digital marketing, not only are you able to track your results, you are able to target and profile those who see your campaign – giving you a better understanding of who your clients are, what they are interested in and what their needs are.

You are also able to track opportunity and see potential growth for your company. There are no guessing games with digital marketing; everything you need to know is in the data and it can be changed quickly if it’s not optimised.

You simply need to partner with a company that is able to interpret, analyse and project this data correctly. You need to do your research and ensure that your brand is placed with the correct team or person.

Your online reputation is vital and, once gone, it’s hard to get back. While many companies think of digital marketing as pushing their brands on a Facebook page – there is more to online than meets the eye, and your options are unlimited.

Driving a successful newsletter, having a responsive website, and a trusted online manager, are all vital when looking at migrating your marketing budget to an online platform.

Digital marketing is similar to the persistent in-store promoter that makes you taste their products first before buying them. The difference being that your customers can taste your product in the comfort of their own environment first before coming in or clicking on the shop now button.

So while money might be tight and the country’s financial status may be worrying, invest digitally and reap the rewards.

For more information, contact [email protected] or visit www.firewater.net.    
*Image courtesy of Vecteezy