"For the past few years, members of the public have increasingly confused us with the state-owned enterprise, Prasa," says PAMSA executive director Jane Molony. "We have often been asked about train services, or questioned why a rail agency would be involved in recycling." 

PAMSA initiated the name change process and invited submissions from its member companies. "The name was selected as it reflects a call to action," adds Anele Sololo, manager for training, promotion and operations for RecyclePaperZA. "Incidentally, it also mirrors our website address www.recyclepaper.co.za, so it’s a perfect fit."

Backed by the pay-off line 'Paper recycled. Paper Renewed', the newly named paper recycling association will aim to promote the recovery and recycling of paper fibre as a vital link in the renewability chain. 

Formed in 2003, RecyclePaperZA represents companies that process recovered paper and make new paper products. It also represents some manufacturers of liquid board packaging in the form of milk and juice cartons, paper cups and bowls.

"Through our various programmes, we advocate improved paper recycling and efficient waste separation at businesses, homes and schools," concludes Sololo.

For more information, visit www.recyclepaper.co.za. You can also follow RecyclePaperZA on Twitter or on Instagram.