The film won the Gold Statue
for Branded Content
globally, and one of nine Golds
in the TV/Cinema/Online
film section. The two Silvers
were awarded in the TV/Cinema/Online
film/automotive category and Branded Entertainment
"These awards simply reaffirm our belief in the power of storytelling for brands and, more importantly, our ability to execute these stories at a world-class level," says Net#work BBDO’s executive creative director, Brad Reilly. "To win the only Gold
in Branded Content
at a time when 77% of online traffic is video was truly special and validated our creativity and approach."
Leo Manne, recently appointed MD, says, "As we compete more and more with culture and content for people’s attention, the world of branded content and entertainment is something that we, as an agency, are putting a particular focus on, by developing formats, platforms and stories for brands that transcend the traditional and create experiences that people choose to engage with."
The London International Awards
is a creative global award show that covers advertising, production, digital, design, health and medical, music and sound, technology and branded entertainment. Judging is done by the recognised talent and is presided over by industry leaders.
For more information, visit www.networkbbdo.co.za
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