The Looking Glass is a boutique agency that specialises in the development and management of brand experience. Alphabet Soup is a leading independent media agency that specialises in areas of media strategy, planning and buying.

The partnerships aim to support BDO’s growth in South Africa as a result of the merger with Grant Thornton Johannesburg and the establishment of a business restructuring service.

The integration of Grant Thornton into BDO will create the largest mid-tier accounting firm in South Africa. Once the transaction is concluded, the firm will consist of 1 500 staff operating within South Africa.

"For both firms, the pooling of resources will ensure a stronger team to take BDO to a far stronger position in South Africa. In addition, both firms believe there are opportunities to be leveraged from mandatory audit firm rotation, which comes into effect in 2023," says Ashley Truscott, head of marketing at BDO South Africa

"The merged entity will be in a far stronger position to take advantage of the new audit environment and to provide the market with a solid alternative to the competition," Truscott adds.

The partnership with The Looking Glass and Alphabet Soup seeks to amplify BDOs business strategies and enhance BDO’s client relationships.

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