The Assegais, run by the Direct Marketing Association, acknowledges the best in South African integrated marketing.
Ogilvy South Africa CEO Alistair Mokoena says he was especially pleased with the outcome because it shined the light on a wide spread of work done for major, long-standing clients. "The Golds were spread across eight different clients and four different categories," he says.
Ogilvy South Africa CCO Pete Case says, "The achievement of winning three of the four Golds awarded in the Experiential Media category is the kind of innovative work that we’re proud to have created," says Case.
"Work that cuts through for brands such as Carling Black Label’s 'Soccer Song of Change', the OMO 'Dirt Book' and Volkswagen’s 'Marco Polo Game' – they’re all good examples of breaking the mould and finding different routes to today’s audiences," Case adds.
Ogilvy’s strength in online campaigns was acknowledged with 10 Golds in the category, including one for the KFC ‘Keep Rolling’ video, and three for DSTV. The work for KFC gathered over 3.9 billion impressions and over 51 million views in the first two weeks of being online.
For more information, visit www.ogilvy.co.za. You can also follow Ogilvy South Africa on Facebook or on Twitter.