It’s the first time in 20 years that the Dior has released a women’s fragrance. Francois Demachy, Dior perfumer-creator, says, "To tell [the perfume's] story, I chose to create an enveloping scent marked by softness as well as energy."
JCDecaux is a partner to the Gautrain project, The Strategic Partnership Group – a Bombela Concession Company. The company has exclusive advertising rights at nine Gautrain stations in the Gauteng province.
Chris Hitchings, sales and marketing director for JCDecaux South Africa, says, "The Dior campaign is just one example of the world-class campaigns we are involved with. Our carefully selected, and continuously monitored, locations across the country provide ample scope for extensive reach across target audiences – from kasi to couture."
"This, together with the innovative solutions thought up by our creative team, means we are perfectly positioned to advise and devise the best OOH solution for your brand," adds Hitchings.
For more information, visit www.jcdecauxafrica.com.