In June last year, Fox announced it was on board with six-second bumper video ads. Google recently performed a study, which established that nine out of 10 bumper video ads drive ad recall while 61% increased brand awareness. Six seconds is proving to be the perfect time frame within which to tell your brand story.
The six-second video amplifies the beauty of storytelling in that it creates a much faster, more accessible and memorable way to communicate messages.
The time constraint can be quite daunting and, at first, some would consider it a creative hindrance. However, a short sentence, a single word, a stand-alone image, or a six-second visual is often more than enough to catch and keep the attention of your audience as it pushes creatives to think differently and with more focus.
YouTube recently challenged creative agencies worldwide to retell fairytale classics by using only six-second video. The challenge was met overwhelming enthusiasm and creativity.
From Bollywood classics to local folktales, every entry proved, for the first time, that short, powerful stories have a much broader impact and memorability than their longer counterparts.
The six-second video is a snackable content trend that is paving the way forward for online content.
Respectable industry leaders and key players in the field are predicting that six-second video ads will continue gaining traction at the end of 2018 and through into the coming year. Short-form video has literally become the six-second sweet spot and will continue reshaping the way digital marketers address their audiences.
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