The APEX Awards programme recognises and awards advertising and communications campaigns that are creative, as well as effective, in delivering a tangible and measurable return on investment or objectives.

"Winning an APEX places a real seal on a client and agency team’s achievement because it demonstrates the contribution made by the team through its collaboration and work. This is a call for agencies to enter their best communications campaigns," says Mathe Okaba, ACA CEO. 

"Those that not only ignited consumer demand but delivered and exceeded on campaign objectives. An APEX is the only award that counts," adds Okaba.

The ACA says the standard required to win an APEX Award is extremely high, and this will not be compromised. Entrants are required to submit case studies detailing their campaigns and how all possible factors other than the campaigns themselves have been considered as causes for brand success. 

The three APEX categories that campaigns may be entered into are:
  • Launch – for brands or services that are less than 12 months old with no significant history of advertising
  • Change – for new campaigns from previously advertised brands that resulted in significant short-term effects on sales and/or behaviour – short-term being within a period of no more than 18 months
  • Sustain – for campaigns that benefited a business by maintaining or strengthening a brand over a long period (e.g. 36 months)
Compulsory briefing sessions for all entrants will be held at the AAA School of Advertising campuses in Johannesburg and Cape Town. The briefing aims to provide prospective entrants all the relevant information required on how to enter, compile and adequately prepare APEX submissions.

The 2019 APEX briefings will take place as follows:
  • Johannesburg: 14:00 to 16:00 – Tuesday, 29 January 2019
  • Cape Town: 14:00 to 16:00 – Thursday, 31 January 2019
Attendance is free of charge, however, seats are limited and booking is essential. Individuals can reserve seats at one or both of the briefing sessions by sending an email to [email protected].

The 2019 APEX Awards is hosted by the ACA in association with sponsors Kantar Millward Brown.

For more information, visit www.acasa.co.za or contact [email protected].