The contract, which came into effect in September 2018, grants shared rights along the 23km Presidential Road in the city. The road extends from the Palace of the President to Yaoundé Nsimalen International Airport, including the new highway section which runs from the airport through to the centre of the city.
Sylvain Rouch, GM at Global Out Of Home Media, says, "In recognition of global’s understanding and service within the out-of-home environment in the city, the renewal has been concluded with a longer than normal contract period of eight years."
"The city was looking to partner with organisations that would provide investment in the area, and deliver a long-term vision that would see investment directed at an increased number of premium structures and solutions in key demand locations," adds Rouch.
In addition to media rights with access and visibility to highly desirable consumers segments, the contract includes the immediate area along the route. The inclusion of the above aims to provide additional value to the city in its continued efforts to deliver a superior service offering to both visitors and residents, in line with its position as one of the leading West African capital cities.
According to Global Out of Home Media, Yaoundé’s built-up urban area extends over 231 square kilometres and is home to an estimated 3.2 million inhabitants who enjoy a relatively higher standard of living and security compared to the rest of Cameroon.
Several zones within the city have been reclassified in terms of out-of-home advertising, where static and digital billboards, billboards and innovative street furniture may be installed. This strategy aims to streamline and maximize the effectiveness of outdoor advertising campaigns.
"The terms of the agreement between ourselves and Yaoundé Urban City reinforces the ability of Global to not only provide effective solutions for the city but also to add value in terms of beautification and administrative assistance," Rouch says.
"We are excited at the prospect of partnering with the city that hosts many key international and African events, such as AFCON 2019, PROMOTE International Exhibition for SMEs and Partnerships of Yaounde and the PAN-Africa Health Conference in the early part of the year, to name a few. We look forward to increasing our digital footprint and providing more premium type offerings in the city and country at large," concludes Rouch.
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