The site is on the corner of Beyers Naudé Drive and Republic Road in the suburb of Blackheath, opposite Cresta Shopping Centre. According to Outdoor Network, this is the focal point for entertainment and retail in the broader Randburg area.

Beyers Naudé Drive is an arterial route starting at the University of Johannesburg in Auckland Park and transports commuters from a number of feeder suburbs, before traversing the N1 Western Bypass at Randpark Ridge.

It eventually ends at the N14 freeway near Muldersdrift and is a popular route connecting the Johannesburg CBD and its surrounds with the West Rand.

"The launch of another one of our innovative rotating billboards will offer brands a world-class advertising opportunity on one of Johannesburg’s busiest thoroughfares," says Warren Dugmore, Outdoor Network’s head of sales: billboards.

Dugmore adds, "Our continued investment in high impact sites is in line with our aim of providing advertisers with targeted audiences and a greater return on investment for their marketing spend." 

The 3x6m rotating LED billboard is expected to reach an audience of over 390 000 consumers. With a frequency rate of eight, the site will aim to deliver more than 2.98 million impacts every month.

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