The one-day conference aims to strip marketing down to the bare bones of what really matters and features a line-up of 20 top local and international speakers who will share their insights into short, sharp Ted-talk style presentations.
Included on the line-up is Khensani Nobanda, group executive marketing and corporate affairs, Nedbank. With a career that spans 18 years, Nobanda is passionate about purpose-led brands that embody that purpose in everything they do.
"I’ll be talking about ‘sponsorship stripped-down – brand value or CMO ego?'. If we are serious about the bottom line as marketers, we need to put our own egos aside and make clear and well-informed decisions that will add actual value," says Nobanda.
Pepe Marais, group CCO of Joe Public United, will be at the helm as master of ceremonies. The conference starts at 08.30 with an opening address by David Duarte, CEO of Treeshake.
Other speakers include Anne Thistleton, mind science practitioner; Lethepu Matshaba, vice president home care at Unilever; Bongani Chinkanda, CEO, HDI Youth Consultancy; Greg Garden, CEO, Marketing Association of South Africa; professor David Uribe, regional data director Africa and the Middle East: TBWA; Musa Kalenga, chief future officer at House of Brave; Gillian Rightford, CEO of Adtherapy; Tbo Touch, Touch HD founder; and Simon Lloyd, managing partner, Algorithm.
Also on the speaker line-up is Andrea Quaye, vice president: marketing, Anheuser-Busch InBev; HDI Youth Consultancy’s junior board of directors; professor Elaine Rumboll, managing director of The Creative Leadership Consultancy; Gareth Whittaker, CEO of T&W; GG Alcock, author and entrepreneur; Khaya Dlanga, columnist author; Katherine Madley, marketing practitioner; and Mosidi Seretlo, founder and director at Mosidi K Seretlo Consulting.
Delegates can also look forward to Andy Rice, and Tseliso Rangaka (ECD Ogilvy and Loeries chair) as being put on the spot to 'strip down'.
"As the naming sponsor of Marketing Gets N*ked™, Nedbank is passionate about bringing banking, business and marketing together. By cutting through the glitz and nice-to-haves, we can get down to the bare bones of what it takes for marketers and their clients to thrive," concludes Nobanda.
IMC CEO Dale Hefer adds, "When times get tough, the bottom line comes to the fore and delivering smart, practical marketing solutions with great ROI for our clients becomes increasingly relevant."
"Our speakers will be providing actionable tools and ideas that can be applied to real-life scenarios. No smoke and mirrors and no sales pitches. Just good practical best practice for marketers," Hefer concludes.
For more information, visit www.imcconference.com. You can also follow the IMC Conference on Facebook, Twitter or on Instagram.