"We want to have one of the lowest carbon footprints per educated child, globally," says Woodridge College headmaster, Derek Bradley. "By investing in reducing our energy consumption, our impact on the environment and promoting environmental awareness, we will also create a unique selling point for the school."

Boomtown created the EcoSmart logo with a holding device that aims to represent the cells within nature dividing and growing, as well as the link between humans and nature and the need to build a sustainable environment.

According to Woodridge, it has used the impact of the 2017 fires as an opportunity to modernise, rebuild and restore buildings with energy efficiency in mind, and care for the countryside around the school as it recovers from the fires also.

"We’re using the tragedy as a positive to learn more about our surroundings, protect the beauty that surrounds us and lessen our impact on the wider environment," adds Bradley.

Creating a campaign concept, communication plan, identity and content, Eco Smart is being rolled out in a phased approach to its key stakeholders.

"By having Eco Smart as a standalone brand, Woodridge is able to report on the programme’s impact and report to donors on spending as a separate entity from the school," says Boomtown strategic director, Glen Meier.

"It also adds value to the school by allowing it to benefit from the program’s initiatives, including educating pupils and parents about reducing their environmental impact," Meier adds.

For more information, visit www.boomtown.agency.com. You can also follow Boomtown on Facebook, Twitter or on Instagram.