The award was presented during the 10th annual Marketers Convention, held at the Kingdom Hotel in Zimbabwe on Friday, 2 November.

The EMA aims to celebrate excellence and innovation across the marketing process within the business spectrum. It also aims to recognise organisations and people who have pushed their brands towards measuring success through an effective running of their marketing plans.

Zimnat’s objective for its out-of-home campaign was to execute a campaign that entailed a vehicle rammed into a building to create product awareness and innovation among the creative and innovative out-of-home campaigns throughout Harare.

Victor Shambare, general manager for JCDecaux Zimbabwe, says, "We are honoured to have received this award. It serves to confirm that JCDecaux Zimbabwe is well on track in its goal to create exciting, memorable campaigns that demonstrate the power and multifariousness of out of home."

"This, together with the innovative solutions thought up by our creative team, means we are perfectly positioned to advise and devise the best out-of-home solution for each brand," adds Shambare.

Angela Mpala, group executive: Zimnat, says, "As Zimnat, our ambition is to always push the envelope and go for the iconic. We are driven by a passion to set world-class standards and make the lives of our consumers better."

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